Axos Marketing Material
Wholesale & Correspondent Portfolio Lending
Magazine Cover & 2-Page Spread | Product Landing Page | Social Media Ads
Wholesale & Correspondent Portfolio Lending, or as I’d rather call it, WCPL, is the top-grossing business unit at Axos. Wholesale Lending is a niche but competitive market, something that helps Axos stand out is our emphasis on, “We help you close the loans others won’t”. This is done through our accommodating underwriting process, surprisingly low-interest rates, and loans up to $30MM (industry acronym, short for MILLION). While extensively learning about the business unit, I took away these main ideas and helped visualize their mission through custom illustrations. This branding helps us stand out against competitors and gives life to the messages we want to convey.
Mood board for Magazine Cover
This mood board was a collage of ideas that I thought could help bring our message to life. I researched ideas through word association with the provided copy for the cover. Words that stuck out to me were complicated, yes, and solutions. Another idea I wanted to visualize is that we will work hard to make your complicated loans easy. This research lead me to the idea that I wanted to show lots of people working hard to come up with loan solutions.
Hand Sketching & Digital Execution
2-Page Magazine Spread
Actual Dimension: 22“x15”
LinkedIn Cover Graphics
